Adidas

Adidas
Ghettorama

The Experience

• 16 synchronized cameras captured visitors in mid-air
• Images combined to create a personalized “floating” mini-movie
• Optional branded background for enhanced promotional impact
• Fully automated process completed in under 30 seconds

We created an innovative interactive installation for Adidas Originals, commissioned by Vice Magazine, for two major Spanish festivals: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

Technical Insights

360°
Floating
Experience

Our custom-built setup utilized four coordinated computers to ensure split-second timing and seamless processing. Visitors could instantly share their unique videos on Facebook or via email, blending cutting-edge technology with social engagement.

This project showcased our ability to deliver high-impact, brand-aligned experiences that captivate audiences and generate buzz in festival environments.